October 2012

Boost-AR App

Dane Aleksander—graphic artist in Halifax, Nova Scotia.

The Boost-AR graphical user interface has been redesigned for a first time. The app is now styled as an extension of the Boost-AR logo, with its layout and user flow made to fit across iOS and Android mobile form factors.

The app began with two Dynasty merchandise menu items, and with some room to expand. The character selection menu in this case showed our Disney line of Dynasty merchandise. Each character banner – when selected – dropped down a grid of augmented reality (AR) tracker images. Each icon launched an experience tied to the given tracker image, bringing the augmented reality enabled merchandise to life.

Boost-AR has continued to grow. During the summer of 2012 the app not only continued to ‘augment’ Disney merchandise, the Boost-AR brand has also partnered with products from Ford, Peanuts, MLB, NFL and more. The app interface has since been redesigned a third time to accommodate the growing demand. This second interface design was active for the better part of a year. We were moving fast. Our branded rocket showcase and all the other experiences for Boost-AR enabled merchandise are available through the Boost-AR app. ^[1]